Does email marketing still work in today’s spam-ridden environment? Check out the following exerpt and InfoGraphic by Kim LaChance Shandrow, Entrepreuner Staff Writer, for ideas, tips and answers:
You know what they say about first impressions. They’re a one-shot deal. Your initial outreach to people who subscribe to your email marketing campaign is no exception. The opportunity knocks once in an inbox. If you don’t hit your first email to new subscribers out of the park, it’s likely the “unsubscribe” graveyard for you.
While there’s no one-size-fits-all way to guarantee that your email list subscribers will stick around long after opting in, there are a few smart steps you can take — in your very first email to them — to boost the chances that they do. And we’re not talking the lazy, generic “Thanks for subscribing. Here, have this coupon.” approach. You have dig deeper.
Crafting and sending an effective…
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